通過獨特的設計形式，良好的高檔白酒包裝設計可以吸引眼球，從而贏得更多的合作機會，讓消費者口口相傳。一個成功的高檔白酒包裝設計不僅能體現企業的意義，而且能夠成為企業的無形資產。

高檔白酒包裝設計創作理念：

"Cultures emerge, become obsolete, and are replaced by new ones. With the vanishing of cultures, some people are displaced and destroyed," explained Guy. "We are currently told that the paper book is bound to die. The library, as a place, is finished. One might ask so what? Do we really believe that 'new technologies' will change anything concerning our existential dilemma, our human condition?

"And even if we could change the content of all the books on earth, would this change anything in relation to the domination of analytical knowledge over intuitive knowledge? What is it in ourselves that insists on grabbing, on casting the flow of experience into concepts?

"When I was younger, I was very upset with the ideologies of progress. I wanted to destroy them by showing that we are still primitives. I had the profound intuition that as a species, we had not evolved that much. Now I see that our belief in progress stems from our fascination with the content of consciousness. Despite appearances, our current obsession for changing the forms in which we access culture is but a manifestation of this fascination."

Guy's work, in 3D as well as in painting, originates from the very idea that "ultimate knowledge could very well be an erosion instead of an accumulation". So he carves landscapes out of books and paints romantic landscapes: "Mountains of disused knowledge return to what they really are: mountains. They erode a bit more and they become hills. Then they flatten and become fields where apparently nothing is happening. Piles of obsolete encyclopaedias return to that which does not need to say anything, that which simply is. Fogs and clouds erase everything we know, everything we think we are."

All images: ? Guy Laramée, Courtesy of JHB Gallery, New York